repackaging barcodes

Japanese Design Barcode turns standard barcodes into appealing and engaging brand elements.
Everything that is packaged reaches customers' hands with a barcode attached. Turning that mandatory element into something unexpected and playful is certain to make many customers smile. Surely that's worth USD 4,000 to most brands :] Design Barcodes is working with Pacarc to bring the concept to the United States, but other markets still seem wide open.